TECHNOLOGIES USED IN SUPERMARKETS

Every time you go to supermarkets, you would be tied up with the most redundant event - Shopping! Now more and more supermarkets and grocery stores have started to make this shopping more into entertaining as well as a convenient fashion. And, to reduce the monotony and make this shopping interesting, stores have started to innovate and use up a lot of cutting edge technologies to make this shopping- a seamless experience.

1. Locations!

The first thing that would eat up a lot of your time is this process of locating a particular product. You might indulge in searching for the product and wasting most of your time and energy. Shops have started powering applications where you can use these applications to locate the products you need to shop. You get all those routes and directions as to where the product is placed and how you can reach out to it.

2. Self-service

How many times have you got caught up in queues when you shop? Well, nowadays outlets have started to innovate by using various technologies by which you can scan certain codes and get through the process of payment as and when you scan these codes by your mobile phones.

3. Technologies to reduce the wait time

Customers get exhausted every time they wait! New technologies like sensors as well as registers have been used in order to detect the number of visitors and provision of services to match the demand.

4. Carts for children

It is quite difficult to handle and take care of a toddler while you shop. And in order to address this, shops have started using kids friendly carts. These carts would have a lot of video games and interactive advertisements to keep the children engaged while their parents' shop.

5. SMS marketing!

Nowadays while you are at the billing counter, some shops would inquire your number. This would help them set up a database about the products you purchase, and they would provide timely updates to these customers about offers, rewards, etc.

6. Shelf monitoring

Stock-outs are another issue. Every customer you lose out due to unavailability of a product would eventually land up as a plus for your competitor. So it is very important to get your shelves stocked with necessary products to meet demand. Inventory management systems are used to provide real-time data about the availability of products in each of these shelves.

7. Online delivery

A lot of stores have started to create their own application where customers can shop and do their payments online and get the products delivered to their respective homes. In this age of online shopping, online shopping of groceries is in fact very well sought after!

In the current scenario, with the increase in the number of outlets coming up every day, customer expectation levels, as well as competition, has gone up. As a result, it is very much essential for all the stores to use innovation in order to make shopping easy and a seamless process.

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