Video games as a new social media platform

Times have changed drastically for the gaming landscape. Now video games are not merely a social recluse, they have become the new way of social interaction. The traditional answer to the question from the gamers of the question that why they play games were- to kill time, to relax, to focus etc. Recently the most popular answer had become to spend time with friends.

Video games are not merely lonely pursuits today. Today they are designed first and foremost as a social experience. It is true that most games incorporate some form of virtual violence as part of gameplay but they always incentivize the players for civil behaviour.

Multiplayer online games are intentionally being designed interactively now. Not to mention that these games are additionally creating a lot of out of platform digital media content also -For example gameplay videos on streaming websites and content on fandom pages. These games are increasingly getting designed as additive software. It is very easy to understand that in turn, these online gaming platforms are turning out to be a great marketing resource also. It is also very important as experts find that while playing videos games a person exerts his natural individually and feels free. This way it gives the marketers access to the most targeted customer base. The feel of freedom and exertion which a person finds in an online platform is very satisfying and the gamer hooks up to it to the extent that he or she may not do anything else in his/ her free time but to play the video game. It is also true that tendencies of addiction also manifests in a few cases. But not everyone who plays online games become addictive it to. Most vulnerable are gamers with impulsive behaviour or low self-esteem. So it is important that mechanisms are put in place so that gamers do not forget their real life obligations. An example of such a mechanism is the time limit put in pubg.

Social media and gaming

Marketing is a very competitive field. Industries have to transform their strategies consistently to stay ahead in their game. The methods which were successful in previous times are no longer sufficient. Modern online games have become a very vocal source of public views and opinions. Publishing is very easy in such platforms and they have a global reach. Some big games have the same impact on the marketing landscape as a Twitter post or Facebook feed. These video game companies are able to influence opinions in a very significant way.

It is certain that social media and video game marketers will continue to reap mutual benefits from both types of platforms. There is no harm in doing so also as far as they are kept in check and user data integrity and security is maintained. It should not be forgotten that online games have turned out to be a very beneficial platform for real friends to hang out with each other who cannot do so in the real world for the reason of physical distance.