Prominent Marketing Trends

The rise of online marketing is an unavoidable phenomenon. It has taken the world by storm since its inception and is now inseparable from the business industry. Nearly every business company seeks to utilize its platform to enhance their respective products and services. 2019 is already on its way to showcase some of the rising stars in the online marketing competition ready to attract potential customers and audiences. Some of the best online marketing trends to watch out for in 2019 are mentioned below:

1. Instagram

The rapid rise of Instagram has amassed over a billion users already. This kind of achievement makes it one of the strongest contenders in online digital marketing. This social and digital media platform has grown rapidly by becoming the most popular social platform especially among the younger demographic. Which is why many marketing agencies have begun utilizing this social media platform to attract a younger customer base and expand accordingly.

2. Facebook

Although it is a much older social media platform, Facebook has remained consistent as being the #1 social media network in the USA. Its marketing demographic is much older as compared to Instagram, which is why it is continuously used as a primary marketing tool for different industries.
The senior demographic is mostly comprised of the middle-class group meaning they would be more likely to take interest in seeking affordable products or services. Many campaigns have been launched by different industries to catch the viewers’ attention and interest in this network.

3. Chatbots

Chatbots are an important online marketing candidate for 2019. This recent AI technology has garnered over a billion users who interact with businesses daily using this technology. Chatbots allow businesses to save over $8 billion per annum which is why it remains one of the most sought after digital technology in the industry.
Chatbots are responsive and provide accurate information related to the marketing products which customers find very appealing.

4. Video Marketing

Video marketing is not limited to YouTube. It can be utilized on Instagram, Facebook, and LinkedIn as well. Even Periscope and Live videos are gaining traction. Viewers are becoming more engaged and receptive owing to the constant streaming of online videos related to different products or services.
It has overtaken emails and phone calls in the marketing world and has already made it mark to continue dominating throughout 2019.

5. Visual Search

Visual Search has completely transformed the way in which the online marketing world operates.
With the likes of Pinterest, Google Lens, and CamFind users can simply upload an image and get immediate results. Any item that a potential customer finds visually attractive can simply be bought online through these Visual Search platforms.
This trend is gaining popularity and is already on its way to becoming a favourite in 2019. Conclusion All the online marketing trends will be judged on the basis of customer experience. It is entirely up to the brands and how they are going to outperform each other in the marketing competition. 2019 will most certainly be an interesting year for these trends.