or a change, Apple was a bit late in applying for a patent name iWatch even though Steve Jobs was keen on the same. Now defunct and little known OMG Electronics applied for a patent as early as September 2012. Well, Apple was on the race at least theoretically from that year, but the real smartwatch called Apple watch appeared only in 2015. By then, other wearable manufacturers like Huawei and Samsung did go ahead with a vengeance and captured the market substantially.

Again for a change, unlike iPhone, iPad, and iPhone, Apple did not even attempt to buy the name from OMG. For these products, Apple had to shell out through their nose to Cisco, Cupertino, and Proview respectively.

The first Apple watch known as the first generation appeared on April 24, 2015, followed by series 1 and 2 in September next year. This series put together made whopping sales of 33 million. The patented operating system of Apple watches is 'watch OS,' with Apple System on chip Series and OLED display.

The fitness tracking and health-related features incorporated in these watches are integrated with iOS became a craze to the extent of the prospective customers queuing up for purchase for hours together before the launch in front of the shops. Till recently, Apple watch was dependent on iPhone for the connectivity until the recent introduction of cellular Series 3 LTE connectivity to the Apple watch. Still, an iPhone is needed for initial set up of an Apple watch. The latest Apple watches are compatible with iOS11.

All the releases of Apple watches are shrouded in mystery, speculation, and anticipation as usual. Tim Cook summed up all by telling apple watch is “a precise timepiece, a new intimate way to communicate from your wrist, and a comprehensive health and fitness device." Unlike for other products, Apple spent on massive advertisement.

In its release, Apple watch pre-order deliveries were delayed because of a lack of material. Only 22 % of watches were dispatched in the first weekend of its release date in the United States. Apple almost received one million pre-orders for Apple Watch. This data is for starting 6 hours when the pre-orders for watch were started. Apple watch already had a $10 million business in its first year.

A watch that is luxuries and has many qualities worth a lot. These watch companies make $20 million in a year. And the major number of people having luxury watches have Apple Watch. Apple only targets the audience which really wants to buy their service. Apple knows how much a loyal customer worth for them. Though Apple Watch includes almost every function a person could use in a watch, they do not stop with modification. Making it more luxurious and more expensive.