Mass personalization is a technology trend that helps to offer highly personalized products or services to customers on a mass scale. Mass personalization is the technology trend that is based on the theory Me. Myself and I. This theory leads to Mass personalization.

The trend towards mass personalization is the personalization of customer’s experience. This trend is becoming more important since now the customers are facing expanding choice.

The brands are capable of delivering on their promises. They can also improve the customer’s experiences by simply personalizing their offerings.

The efforts of personalization have to be synchronized and thoughtful. It also has to be backed up by technology.

It is important for a business to know its customer’s identity well. A customer’s identity is something the customer chooses through his everyday decisions. It is biographically constructed and continuously reconstructed as a Reflexive Project of the self. The customer chooses his identity through his preferences.

Personalization offers businesses a way to deliver experiences. It is to be done as individual expressions of its brand promises. It can increase the feeling of affinity with a brand’s offering or its personality. It can enable the perception of relevance to an individual and their identity.

It is important to master the right combination of tools to be able to unify the personalized experience. A single source of customer truth will be needed so that the Machine Learning can make accurate predictions.

Micro moments is a term that essentially means responding to the customer needs at the exact right moment. Micro moments appear to be a way for the marketers to interact with the customers in real time, or in the moment. It may sound to be difficult for most of the marketers because of their time, the man hours and the budget constraints.

But the marketers need not be present and active at any particular time to take the advantage of a micro moment. The marketers just need the right type of contents for the right kind of moment for doing this.

A micro moment occurs when people reflexively turn to a device. This device is increasingly a smart phone. To act on a need is to learn something, to do something, to discover something or to buy something. These micro moments are critical moments where decisions and perceptions about a brand, a product or a service are shaped by the consumers.

Mass Personalization and Micro moments are made possible with technologies such as Artificial Intelligence, Big data, and Analytics.